April 19, 2023: Sega Sammy CEO Haruki Satomi expressed that it has been the company’s long-term goal in relation to its expansion. Continue reading to learn more about it! Did you know that Angry Birds have a name? Have a look at the most popular characters.
On Monday, Japan’s Sega Sammy shared the details of its plan to acquire Rovio Entertainment. Sega Sammy Holdings, Inc. (Sega Sammy) is a provider of video games and entertainment content services that develops and markets digital games, animation and toys, amusement arcade machines, and so on.
Sega Sammy aims to expand its footprint in the gaming industry with this acquisition of the Finnish label Rovio Entertainment, which is best known for the global Angry Bird brand that started as a popular mobile game in 2009 and has since evolved from games to various entertainment and consumer products in brand licensing.
The Finnish company is likely to be acquired by Sega Sammy for a whooping $776 million (INR 63,72,86,12,000.00) in order to strengthen and support its mobile gaming business, and this development sent the shares of Rovio towering high.
Haruki Satomi, CEO of Sega Sammy, said, "In the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega’s long-term goal to accelerate its expansion in this field." The announcement stated that it was a friendly takeover since the board of directors of Rovio supported the tender offer.
Alexandre Pelletier-Normand, CEO of Rovio, said that the combination of both the strengths of Rovio and Sega will ultimately present an incredibly exciting future.
Are you familiar with the Angry Bird characters?
Well there are so many of them who have been named over the years...from the obvious Red to Stella. Let's have a look at some of the main ones:
- Red: The leader of the flock, Red is a red cardinal bird with thick black eyebrows and a stern expression. He is known for his determination and acts as the primary protagonist in the game.
- Chuck: A yellow bird with a tuft of feathers on his head, Chuck is known for his speed and agility. He can accelerate in mid-air to deliver a powerful strike to the enemy pigs.
- Bomb: A round, black bird with a short fuse on his head, Bomb explodes when tapped or upon impact, causing damage to nearby structures and pigs.
- Matilda: A white bird with a large crest on her head, Matilda is known for her egg-laying ability. She can drop explosive eggs from the sky, causing destruction from above.
- The Blues: A trio of small, blue birds named Jay, Jake, and Jim, collectively known as the Blues. They can split into three separate birds mid-air, allowing players to hit multiple targets at once.
- Stella: A pink bird with large, round eyes, Stella has the ability to inflate like a balloon, allowing her to push objects and pigs away with a gust of air.
- Terence: A giant, heavy bird with a stern expression, Terence is known for his massive size and strength. He can plow through structures and pigs with ease.
- Bubbles: An orange bird with a round body and the ability to inflate like a balloon, Bubbles can grow in size to crush structures and pigs.
Top left - clockwise
Picture source: Angry Birds