March 16th, 2023: Who is launching it? What makes it so special? Read the article to know more and the watch the 1983 TV advertisement featuring young Salman Khan.
Campa Cola was a popular soft drink brand in India. Prior to the entry of Pepsi and Coca-Cola after the liberalization programme of the P. V. Narasimha Rao government in 1991, it dominated the Indian soft drink industry in the 1970s and 1980s all across the majority of India. In the 1970s, the Pure Drinks Group invented the beverage Campa Cola.
Watch the TV advertisement made in 1983. You might be able to recognize 16 year old Salman Khan in the video:
The 1990s saw a fall in Campa Cola's popularity as international companies entered the soft drink industry once more. Its Delhi headquarters and bottling factory were shut down in 2000–2001. A small quantity of the drink was still being bottled in the state of Haryana in 2009, although it remained difficult to locate.
However, for Rs 22 crores in 2022, Reliance Industries bought Campa Cola. Three drink varieties—cola, orange, and lemon—were introduced by Reliance Retail Ventures, the Reliance group's retail division, at a few chosen retailers.
Few days ago, Reliance Consumer Products (RCPL) announced the debut of Campa, an iconic brand created for modern India. This brand's debut was consistent with the company's aim to support indigenous Indian brands that not only have a rich past but also have a deep relationship to Indian customers.
RCPL spokesperson stated, “By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment.”
The first three sparkling beverages in the Campa lineup are going to be Campa Cola, Campa Lemon, and Campa Orange. The Campa collection will have five pack sizes for multiple consumption occasions.