June 6th, 2023: As per reports from BCCI, the company will sponsor the new kit. Read the article to know more.
The famous German sportswear company, Adidas, has agreed to sponsor the Indian national cricket team's new uniforms, according to a May 22 statement from the Board of Control for Cricket in India (BCCI).
Although particular financial information and the length of the arrangement were not made public, this move represents a key turning point for Adidas and the Indian cricket team's relationship.
The eagerly awaited partnership had been the subject of persistent rumours in the Indian media until BCCI Secretary Jay Shah announced it on Twitter.
https://twitter.com/JayShah/status/1660507488272392203
A new era began with the establishment of a collaboration between the BCCI and MPL Sports, the sportswear brand of the Mobile Premier League, after the three-year deal between the Board of Control for Cricket in India (BCCI) and the world's largest sportswear company Nike expired in 2020.
“The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally,” said Jay Shah.